You can hear this development happening over the course of several highly successful releases, and you also get the sense that with every hit track, he would take it back to the laboratory and dissect the working ingredients to use in further applications. After 2001’s staying power was cemented by its many, many platinum certifications, Dre went on to flesh out this new-wave G-funk sound with deeper, more orchestral layers. This newer, darker, synthier , and more “gangsta” wave of the G-funk sound was tested out a little bit between 19, such as in Dre’s song “Keep Their Heads Ringing” from the soundtrack for the 1995 film Friday. The sound of 2001 was developed over seven years between its own release in 1999 and Dre’s previous project, Snoop Dogg’s Doggystyle, way back in 1992. He then presents this sound to the public, before reworking it based on feedback in the individual features that he does for other solo acts. Dre has always taken a number of years to test a beat-making sound on his own. The extent of the efforts they put into the testing, development, implementation, and distribution of their music as a material product are simply unmatched by any other rapper-mogul out there (except maybe Drake).ĭr.
Dr dre 2001 cd book notes how to#
Jay and Dre don’t have some secret recipe for how to make “the best” hip-hop music the world has ever heard. But keep these in the back of your mind as you listen to how each hit track they produce seems to lead to further successful investments in sound-as-iterative-product. We’re not going to cover the massive wealth generation stemming from Dre’s involvement with Beats headphones and Jay’s various corporate holdings, from Rocawear to Tidal to the Brooklyn Nets, or their co-ownership of record labels like Aftermath and Def Jam.
And all of that is in service of the single goal of getting the masses to buy their records. And sure, the latter can very often lead to the former, and even vice versa, but the only real mission statements of those sitting at the top stratum of the industry are: to get people’s attention, keep it once you have it, and push incremental boundaries to keep people talking about you and/or confused, so they talk about you more. Dre have remained laser-focused on the real goal of “selling product,” as opposed to getting distracted by the naïve interpretations of the business illiterate (“to make good art”). So much of why these two rappers have found so much success can be boiled down to their undeniable understanding that the music business is… wait for it: a business.įor years, Jay-Z and Dr. Guest post by Martin Connor of Soundfly's Flypaper
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